SUCCESS STORIES

    How SEO Charged Up Case-Mate’s Online Sales

    Case-Mate is one of the leading premium phone case and accessories brands in the US, selling their products across the globe. As they began expanding their product range of include tote bags, Case-Mate were looking to grow their site’s overall visibility to get in front of a bigger audience. With a tailored blend of technical SEO, eCommerce strategy and SEO content writing, StudioHawk were able to boost eCommerce sales and expand their organic visibility. This case study unlocks how this finely tuned SEO campaign drove significant results for this leading brand. 

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    95%
    Increase in revenue
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    128%
    Increase in transactions
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    48%
    Increase in top 3 positions
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    Overview
    Founded in 2005 with the simple desire to create fashionable tech accessories inspired by a thoughtful approach to luxurious materials, enhanced protection, and attention to detail— Case-Mate has changed how millions of people accessorize. 
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    The Need
    Case-Mate approached StudioHawk to elevate their online presence and organic performance.

    Their key objectives included:

    • Boosting transactions and revenue through their eCommerce platform.
    • Driving consistent growth with their site’s organic traffic. 
    • Securing competitive keyword rankings.
    • Enhancing visibility for new product lines, such as their tote bags. 
    • Add “real value” not just traffic spikes. 

    This required a robust technical SEO audit, a bespoke eCommerce SEO strategy, and SEO content writing, all while maintaining the brand’s image. 
    Working with StudioHawk has been amazing. Sophie is super organized and strategic, and we've seen a big improvement in 6 months!
    Mary Kathryn Kitchin
    eCommerce Coordinator
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    The Results

    The results achieved in just 6 months have been impressive, with Case-Mate growing in SERPs and capturing a higher % of positions on page 1 - directly leading to an increase in transactions and revenue. This showcases the power of a strong eCommerce SEO strategy and close collaboration with the clients. By building out a new IA structure, it sets the foundations for the site to continue adding to their new product lines and ensuring this fits seamlessly within the site’s future. 

    Helping America's Best Brands Level Up With SEO

    Increase in transactions
    95%
    Increase in transactions
    Increase in revenue
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    Increase in Clicks
    170%
    Increase in Clicks
    Increase in Top 3 Positions
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    Increase in organic traffic
    172%
    Increase in organic traffic
    Increase in top 3 positions
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    Increase in form fills
    115%
    Increase in form fills
    Increase in top 3 positions
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    Increase in organic traffic
    115%
    Increase in organic traffic
    Increase in organic visibility
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    Increase in page 1 visibility
    132%
    Increase in page 1 visibility
    Increase in keyword visibility
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    Increase in traffic to
    231%
    Increase in traffic to "Bookkeeping" page
    Increase in visibility for "Bookkeeping" terms
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    for all “corvette accessories” related keywords
    188%
    for all “corvette accessories” related keywords
    increase in top 3 positions
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    Increase in form fills
    487%
    Increase in form fills
    Increase in keyword visibility
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    increase in non-brand traffic
    218%
    increase in non-brand traffic
    increase in organic visibility
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    organic traffic increase
    54%
    organic traffic increase
    increase in keywords - US market
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    Increase in non-branded traffic
    107%
    Increase in non-branded traffic
    Growth in ranking keywords
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    Increase in traffic
    101%
    Increase in traffic
    YOY Organic revenue increase
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    Links obtained with 1 campaign
    DR 90
    Links obtained with 1 campaign
    Highest link DR obtained
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    increase in monthly organic traffic
    608%
    increase in monthly organic traffic
    return on investment
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    increase in organic visits
    90%
    increase in organic visits
    increase in predicted users
    View case study
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