How Paragon Outpaced the Competition with SEO Torque and Traffic

Content Strategy
Optimize existing collection pages and build new collection pages to improve keyword rankings and drive conversions.

Technical SEO
Conduct regular technical audits and resolve site-wide technical issues including site speed optimization, internal linking and meta data optimization. 

Offsite
We integrated strong links into the campaign and pointed them towards our target collection pages.  

After a detailed keyword mapping and technical auditing process, our core strategic elements included: 

A bulk of the SEO campaign was going to be in overhauling the site’s existing content and adding new, comprehensive and better optimized copy to each of the collections. The site was struggling with a lack of content and the content that was there was brief or duplicated across multiple pages. After conducting detailed keyword research and mapping to identify the main opportunities for each collection page, which helped us to prioritize the order in which we tackled the collection pages, we worked closely with the Paragon Performance team, providing detailed content briefs to help better structure the pages. Once the content was created and uploaded to the site, we QA’d this and provided feedback on structure, internal linking and optimization improvements to ensure we were closely balancing the brand, the audience needs and the SEO-optimization needed to boost visibility.

A major area where the site needed some assistance was the lack of authority. Although there weren’t many players in their niche who were specializing in C8 Corvette parts and accessories, Paragon Performance had a significantly lower authority than the other players in their niche. We focused on gaining strong links and mentions in relevant publications and articles to help drive more authority to the site’s individual collection pages.