Data-Led PR vs Reactive PR
These are the two most effective PR strategies in today’s media marketplace – we like to mix and match.
Data-Led is when we use data from your previous campaigns to inform your PR strategy. We essentially use data to justify your decisions and curate your pitches—media can’t resist a good data-centric story. Reactive PR is when we our Digital PR campaigns are created as a reaction to something happening. These campaigns are designed to engage with audiences and capitalise on trending topics or breaking news.
Which is better? It depends on the situation. We use both in combination to achieve that tasty PR link – whatever is going to get you results is the avenue we go down.
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