We believe a good SEO journey begins with targeted keyword research, but there’s much more to it than that. It’s vital to also understand the 4 types of search intent – informational, navigational, transactional and commercial investigation – to get your website in front of the right people at the right time.
We have the know-how to dissect search queries and identify the intent behind them. When we know why people are searching for your business, we can match the right keywords to the intent. It’s a great way to optimise your content and improve your ranking in Google. This is the modern-day market research.
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Search intent research strategy
User-centric SEO research
The StudioHawk team uses empathy to get into the shoes of the person searching for your business online. Our research combines what we know about your goals with typical user behaviour for your industry. The result – your ideal customers not only find you, but answer their questions at the same time. It's time to stop writing content for the sake of content, write data-driven content to know what we get success before you even produce it.
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how it works
The SEO journey with StudioHawk
Step 1: Contact Us
If you’re ready to leverage the search engine environment, get in touch. It doesn’t matter how much you know about SEO or digital marketing, we can help you at any stage of business development.
Step 2: Technical SEO Audit
We'll do a quick background check to see if you’re eligible for a complimentary audit of your website. If you’re not, we’ll offer an audit at a one-off price determined by the size and complexity of your website.
Step 3: Meeting & Brainstorming
So you get a feel for us and how we work, we’ll organise some time with you – either in person or on a video call – to discuss your business and what we can do to help boost your website.
Step 4: SEO Strategy & Implementation
After using any analytical data available to establish the key growth areas, we’ll get started on the SEO strategy that will give your business search engine success!
We’re proud to work with people from diverse backgrounds, across any industry. We strongly believe the digital environment has opportunities for everyone and we strive to make these strategies available to all. To learn more about SEO and what it can do for your business, give us a call.