Matthew Gaffney

SEO Specialist
Originally from the heart of Philadelphia, Matthew brings over a decade of high-impact expertise to his role as an SEO Strategist.

His career is built on a diverse foundation of B2B and B2C strategies across a wide array of verticals - including e-commerce, hospitality, film production, hardware tech, and SaaS.

Notably, he has mastered the complexities of navigating highly regulated fields, consistently delivering organic growth and compliance where others often encounter significant roadblocks.
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“My vision is to lead and grow StudioHawk to be the largest dedicated SEO agency in the world, and have a boatload of fun while doing it.”

About Matthew

What sets his strategy apart is a truly "all-terrain" marketing perspective. His experience spans the full spectrum of the industry—from digital and social media to the grit of OOH and guerrilla tactics. This 360-degree view allows him to provide a unique, multi-dimensional lens to every SEO project he touches. Whether he is auditing boutique "mom-and-pop" shops or scaling massive franchises and global corporations, his focus remains the same: operational excellence and market expansion.

He doesn't just "do SEO"; he leverages growth initiatives and strategic partnerships to help companies break into new markets and achieve measurable customer success. His ability to blend technical SEO with broad market experience makes him a formidable asset for clients looking to turn stagnant data into dominant, long-term results.

When he isn’t diving into search analytics or orchestrating market expansions, he is leaning into his personal passions. He is a dedicated runner, a gamer, and - as a true Philadelphian - an avid sports fan. You can also find him in the kitchen or capturing the world through the lens of a film camera.

Meet our other hawks....

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Harry Sanders
Founder
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Sophie Brannon
Co-Founder & Director
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Mariah Helms
Senior SEO Specialist
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Charlie Keown
SEO Specialist
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David Lehman
Junior SEO Specialist
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Aliyah Warren
SEO Content Writer
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