FREE WHITEPAPER DOWNLOAD

SOURCE: The Framework for Modern SEO

Search hasn't just evolved; it's had a full identity crisis. SOURCE is our six-pillar framework, tried and tested on our own brand and hundreds of client campaigns, for building the kind of brand AI cites, search engines trust, and buyers remember.

GET AHEAD IN THE AI EVOLUTION

Ranking isn't the finish line anymore.

What earns a place in Google isn't automatically what gets cited by ChatGPT, Perplexity, or AI Overviews. Each system reads different signals, and "more keywords, more backlinks" now feels like bringing a fax machine to a Formula 1 race. This paper breaks down the six signals that decide whether AI names you, or names someone else.

What You’ll Take Away

The six-pillar SOURCE framework

The full map of what AI search rewards: Structure, Offsite, Uniqueness, Relevance, Credibility, and Evaluation, and what each one demands.

Why ranking is no longer enough

How AI Overviews and LLMs decide who to cite, and why a #1 spot can still leave you invisible.

E-E-A-T, grown up for AI

How Google's trust rubric evolves, and what it now takes to be a source a machine will quote.

The receipts

The framework mapped to Google's own documents (antitrust testimony, the rater guidelines, a leaked API) and validated across 1.2 million AI-referral sessions.

Plays you can run today

Diagnostics and checklists for every pillar, from schema and site structure to digital PR, original data, and measuring what AI says about you.

Proof from the field

Real case studies showing the framework deliver results.