Sophie began her career in the UK, where she quickly rose through the ranks of the digital marketing world. Throughout her journey, she identified a common flaw in the agency model: a lack of transparency and a tendency to prioritize vanity metrics over real business outcomes.
Joining forces with StudioHawk, Sophie helped bring the agency’s "SEO-only" specialist model to new markets. Under her leadership, StudioHawk US focuses on a "no-fluff" approach—cutting out the account managers and jargon to provide clients with direct access to technical experts and measurable ROI.
Sophie is a frequent speaker at major industry conferences, including Ahrefs Evolve, Chaing Mai SEO, Re:Commerce and more. She is also a contributor to several leading industry publications, where she shares insights on everything from technical site audits to the future of search.
Sophie's passion for travel is second to none and it's often a game of "where is Sophie this week" as she spends a good chunk of her time on a plane. When she's not on a plane you can find her head buried in a book in the comfiest corner of her home or with friends and family sipping a large glass of red.