SEO That Balanced The Books For Acuity

Following an initial SEO audit, we identified that Acuity needed to build on the following:

1. Thin content on service pages without much targeting. 

2. Lots of underperforming location pages stretching the brand too thin. 

3. Lack of authority targeted towards their main service pages. 

4. Speed & performance of the site was poor. 

To address these challenges, we implemented a phased strategy focused on reoptimizing the site's content, improving core locations and driving authority. 

• Technical SEO Audit to identify the issues with core web vitals and site speed on the site. This also highlighted other opportunities like unoptimized page titles and meta descriptions as well as a lack of internal linking.
  
  
• Improve Service Page Content to better optimize each of their pages, extend the amount of content on the pages and build out unique FAQs.
  
  
• Build Out Location Pages targeting different "accountant in [location]" based terms.
  
  

A major challenge for this campaign is the competitiveness of the niche. There are over 200 bookkeeping firms in Metro Atlanta alone, excluding wider parts of the city, meaning we had to be very specific to the niches that Acuity operated in. We helped them to better compete by building out unique industry page content across SaaS, eCommerce, Creative Agencies, Medical Practices, Family Offices and Cryptocurrency which were based on their core client base.