SUCCESS STORIES

Bringing Classic Vision Care's Practice Into Focus

Classic Vision Care are an optometry group with practices in Kennesaw and East Cobb. They approached StudioHawk after struggling with their local presence despite their ideal patient living within just a 2 mile radius of their clinics. Through a focused local SEO campaign combining location page optimization, targeted authority building, supporting blog content for top of funnel searches and map listing optimization, we were able to increase their inquiries and patient numbers.

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115%

Increase in top 3 positions

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46%

Increase in form fills

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91%

Increase in phone calls

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The Need

Classic Vision Care approached StudioHawk with the aim of increasing their local presence and gaining an increase in patient bookings via their website organically.

Their key objectives included:

1. Become competitive in their local areas (Kennesaw and East Cobb/Marietta)
2. Improve organic traffic and keyword visibility for a range of relevant services & eye-related concerns that they treated.
3. Increase the number of leads and phone calls coming through the site organically.

There was a lot of opportunity not just on the website but also within the map listing that allowed us to capitalize on the site's specific clinic locations to grow their presence.

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The Plan

The plan for Classic Vision Care's site was multifaceted. We needed to grow the site's visibility while simultaneously increasing our presence within map listings to boost our local visibility across the board. We needed to:

1. Develop an expansive content strategy that showcased E-E-A-T while maintaining a focus on the "location" based approach.

2. Drive more authority to the site as this is where the site was failing in comparison to some of its competitors in the niche.

3. Bulk out the site's clinic pages to provide a better user experience.

4. Consider other touch points users might be going through on their journey including ChatGPT and other LLMs plus map listings.

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The Execution

We implemented a highly targeted approach to tackle all angles of the campaign:

Refreshed the Home Page & About Us page to reinforce brand authority, trust signals, and core keyword relevance
Optimized the main location pages specifically targeting Kennesaw and East Cobb related queries to enhance the site's visibility in these areas.
Optimized the client's Google Business Profiles working directly with them to upload more imagery, bulk out the description, add services, and update Google Posts regularly.
Targeted link acquisition to enhance the site's overall authority and target specific pages across the site.
Build out a content hub for their core service areas specifically Dry Eyes and Myopia. This was then supplemented with more related blog content answering common questions and concerns around those services.

95%

Increase in revenue

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Bringing Classic Vision Care's Practice Into Focus

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