SEO That Travels First Class

Following an extensive audit of the site, we identified the following core opportunities:

1. Dedicated landing pages to target specific non-branded terms without impacting the existing feel of the pages on the website.
   
   
2. On page optimization on the home page to target quick win opportunities around "luxury estate funds" and other related terms
   
   
3. Long form content optimization & top of funnel content creation
   
   
4. Authority building with targeted link acquisition

To address this we worked on the following: 

• We created a series of landing pages targeting specific queries and entity concepts like “luxury timeshares” and “private residence clubs” to get in front of people looking for similar options as what Equity Estates provided without knowing of Equity Estate Funds' existence.
• Long form content creation for top of funnel searches like "How To Buy A Home In [Location]". This would get traffic in from individuals who were looking at purchasing a home, giving them a run down of all of the complexities then offering Equity Estates Fund as a preferred alternative.
• Optimization of long form content created by the Equity Estates Fund team.
• Targeted link acquisition to help grow the site's authority long term. 

The biggest challenge was a big push back from the branding team about making any content changes to the pages that were accessible via the navigation. To combat this, we created more “hidden” SEO-focused pages while keeping with the structure and branding of the Equity Estates Fund site overall. This allowed us to be more flexible.