SUCCESS STORIES

Growth You Can Count On (And Fence In)

First Fence of Georgia had tried working with SEO agencies in the past but never saw much success from their investment. They could see their competitors showing up in their local area far more than they were and were frustrated at the lack of leads coming throug hthe website organically. With a large paid media spend depleting their budget, they wanted to give SEO one last shot to reduce their ongoing ad spend. After completely restructuring the site's content, improving the site's overall architecture and developing a targeted link acquisition campaign, First Fence saw the growth in visibility, traffic and qualified leads that led them to understand that SEO was the right channel for them.

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172%

Increase in top 3 positions

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50%

Increase in organic traffic

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63%

Increase in leads

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The Need

First Fence of Georgia had strong offline authority — with over 30,000 completed jobs — but their digital presence did not reflect their market leadership.

Core Needs Identified:

Previous SEO efforts had failed to generate meaningful visibility or revenue growth
Limited rankings for:
- Core fence types (steel, aluminum, wood, PVC, composite, chain link)
- High-intent “fence contractor” terms
Minimal authority positioning within the Georgia fencing market
Weak local SEO presence across key Georgia cities
Lack of structured content separating residential and commercial services
Tracking and technical gaps limiting performance visibility

Primary Goal:
Position First Fence as the digital authority in Georgia fencing - both residential and commercial - matching their offline dominance.

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The Execution

To address these challenges, we implemented a phased strategy focused on structure, content depth, and authority building

Service Page Expansion & Optimization

We restructured and expanded their service architecture to better reflect search intent and buyer behavior.

Built out segmented residential and commercial service hubs
Developed niche vertical pages targeting individual fence types and materials
Expanded into high-intent contractor, supply, repair, and automation-related terms
Optimized on-page structure (headers, internal linking, meta data)
Improved navigation to support clearer service pathways and lead attribution

This ensured both homeowners and commercial buyers could clearly find and convert on relevant services.

Local SEO Expansion

We significantly expanded their local footprint by:

Building and optimizing a wide network of Georgia location pages
Localizing content to align with city-level search behavior
Cleaning up duplicate headers and indexation issues
Strengthening internal linking between service and location pages

This allowed First Fence to compete in multiple Georgia markets simultaneously rather than relying on a single metro area.

Authority & Thought Leadership Development

We repositioned the brand from a contractor to an industry authority by:

Creating structured content pillars for residential investment, contractor vetting, commercial risk, compliance, and access control
Developing educational blog content targeting zoning laws, insurance implications, installation standards, and ROI
Beginning the build-out of indexed case studies from their 30,000+ completed jobs
Supporting authority growth with ongoing backlink acquisition

This elevated their expertise beyond transactional service pages and positioned them as a trusted decision-making resource.

Technical & Performance Enhancements

Resolved crawl errors and duplicate header issues
Cleaned up over-extended meta titles and descriptions
Addressed NoIndex pages limiting rankings
Improved internal linking architecture
Implemented custom GTM event tracking for lead visibility
Conducted ongoing technical audits to maintain site health

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Key Challenge & Solution

The primary challenge was balancing two distinct audiences:

Residential homeowners focused on aesthetics, investment value, and safety
Commercial buyers focused on liability, compliance, security, and automation

Each segment searches differently and evaluates value differently.

We had to:

Separate site architecture accordingly
Develop distinct content journeys
Maintain brand cohesion across both verticals
Build authority in compliance-heavy commercial search terms while still ranking for high-volume residential queries

All while rebuilding technical infrastructure and expanding into new Georgia markets.

95%

Increase in transactions

Increase in revenue

Growth You Can Count On (And Fence In)

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