SUCCESS STORIES

113% Increase in monthly organic traffic for Tapt.

See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.

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608%

return on investment

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113%

increase in monthly organic traffic

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About TAPT

Tapt has a strong approach when it comes to networking and business needs by offering the efficiency, (and style), of trendy, customisable digital business cards. One simple tap instantly shares all of a business’s contact information without the requirement of an app – a much more convenient approach and brand recognition than the chore of ordering 1000+ cards that will just get discarded within a week.

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The Need

The objective was to define Tapt as THE digital business card that customers were able to buy. All of the previous messaging was purely ‘Tapt’ centric and the metadata reflected this. Australia showed it had an emerging market for digital business cards, so the goal was to be ahead of the curve while getting the client excited about all of the wonderful facets of SEO!

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The Plan

We came up with an extensive list of tasks with a few that came to light as the campaign progressed:

To make SEO an exciting experience for the client with no prior knowledge.
Becoming a pillar for all things digital & SEO.
Aligning the business tone of voice within SEO content.
Devise a backlink strategy across branded & non-branded search terms.
Provide SEO considerations for new site incorporations & web devs.
Showing the importance of SEO & providing an accurate depiction of events.
Keyword research, mapping, & intent training.
Addressing metadata to promote some non-branded keyword growth.
Walking through Google analytics with the client.
Establishing educational touch-points for content writing.
Fixing technical SEO issues, such as broken links, schema issues, and title tag requirements.
Visually illustrating and addressing Cross-Domain Tracking.
And, as did happen down the line, leading the efforts of a migration recovery through quick action & strong communication.

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The Execution

The first step of the campaign was conducting some basic SEO to align Tapt as THE digital business card to buy. This was a crucial step to make every variational keyword for ‘digital business card’ rank for the home page. At the beginning of the campaign, Tapt was currently only ranking for branded terms.

The second month threw a circumstantial wrinkle into the plans as the marketing manager left the company. This led to the owner having to pick up their work without knowing what had been initiated and communicated. It swung to StudioHawk to become the outside counsel and support. Throughout the following months, we made the dedicated approach of going to the owner & providing him with that ‘one on one’ experience of getting him excited about SEO.

As an e-commerce business, we needed to realign the product schema due to there being multiple installments. We also had the opportunity to review the design for the staging site and provide SEO feedback on elements we were looking to add.

At one point, in a monthly meeting, we decided this would be an excellent occasion to show the owner the ins and outs of Google Analytics. It was incredible that we were the first people that had ever taken the time to do that with him. As a site migration was on the horizon and there was help needed on the SEO content front, we were told not to worry about the rest as their other agency would be working on it. With a couple of back-and-forth conversations, we were able to get a strong blend of branded and SEO-influenced copy for the converted home page.

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The Results

With a change in perspective from a search point of view, to building out well-written pages and a smoother user experience, the results poured in. In fact, the results of this campaign were wonderfully ridiculous. Even with the site being deindexed we were able to achieve a powerful result for the community while driving revenue to the website for individual police checks. SEO success box: checked!

95%

Increase in transactions

Increase in revenue

113% Increase in monthly organic traffic for Tapt.

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