SUCCESS STORIES

Weaving AI Visibility Into Jaipur Living's Organic Growth Story

Jaipur Living has spent decades building a reputation most rug brands can only aspire to: hand-knotted craftsmanship, ethical production, and a catalog of over 2,000 products that spans everything from heirloom-quality wool rugs to performance-friendly indoor/outdoor pieces. But as design research shifted from traditional search results into AI-generated answers, Jaipur Living needed a partner who understood both classic technical SEO and the emerging discipline of AI visibility, often called GEO (generative engine optimization).

Since bringing StudioHawk on board, the campaign has combined foundational technical SEO with a dedicated push into AI search, giving Jaipur Living a presence not just on the search results page, but inside the AI-generated answers designers and shoppers are increasingly relying on.

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445%

Increase in AI referral sessions

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740%

Increase in revenue from AI conversions

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157%

Increase in total users on collection pages

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The Need

Jaipur Living came to StudioHawk with a strong content and UX foundation already in place, built by an in-house team that had made real strides on non-brand rankings and organic revenue. What they needed was specialist support to close the gaps content alone couldn't fix:

Unresolved technical and off-site issues (indexing errors, response code cleanup, schema gaps) left unaddressed as the product catalog kept growing
Zero visibility into how, or whether, the brand was showing up in AI-generated answers, a channel designers were increasingly turning to
Collection pages spanning color, material, room type, and pile height that needed both technical groundwork and optimized content to convert once discoverable

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The Plan

StudioHawk built a roadmap that treated AI visibility as an extension of technical SEO, not a separate initiative bolted on afterward:

1. Fix the technical fundamentals that both search engines and AI crawlers rely on to understand and trust a site

2. Establish a baseline for AI-generated visibility, then build the infrastructure to influence it going forward

3. Systematically optimize collection pages, the site's highest-intent real estate, with content and technical fixes built to convert

4. Layer in ethical, relevant link acquisition to build the domain authority and trust signals both classic SEO and AI visibility depend on

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The Execution

With the plan set, StudioHawk focused on making Jaipur Living's site as easy for AI systems to understand as it is for shoppers to browse.

AI visibility foundations — opened the site up to AI crawlers and began actively tracking and improving how it shows up in AI-generated answers

Technical SEO cleanup — resolved indexing and crawl errors, and expanded schema markup to help search engines and AI models better understand the site

Collection page optimization — refreshed and expanded content across dozens of collection pages, written to convert, not just rank

Off-site authority — an ongoing, ethical link-building program to strengthen domain authority

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Key Challenge & Solution

Challenge: Balancing Jaipur Living's luxury brand identity with the volume and specificity of SEO content the site needed was no small task. Content had to earn its keep for search and AI visibility without compromising the premium, artisan-crafted feel that defines the brand.

Solution: StudioHawk worked closely with Jaipur Living's brand and content teams to align on voice before scaling content production, then rolled out the approach on a select set of collection pages first. Seeing those pages perform, both in search and in AI visibility, gave the team the confidence to expand the strategy across the wider site.

95%

Increase in transactions

Increase in revenue

Weaving AI Visibility Into Jaipur Living's Organic Growth Story

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